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What is an audience collection?

An audience collection is a fundraising appeal designed to ask audience members for individual donations for The AFC. Performers, FOH staff and volunteers can assist with the collection. Audience collections have proven to be a very successful way of raising money for entertainment professionals in need in our community!

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2017-10-01 14:00 pm

How to make your audience collection a success Step 1: Contact The AFC in advance We’ll mail you program inserts that thank your theatre personally. The program inserts also give your patrons some background information on The AFC and the opportunity to receive a tax receipt for their donation. If you need program inserts right away, you can download a generic version here. After the event, we let other theatres know about your commitment to Canada’s artistic community via social media/e-blast. Step 2: Involve the cast The most effective curtain speeches are the ones that are delivered by one or two of the performers. Click here for a sample curtain speech or create your own curtain speech from The AFC’s talking points. Experience has also taught us that audience collections increase dramatically if the actors themselves can be the ones at the doors collecting donations. The audience loves the opportunity to personally interact with the actors and give back to the artistic community at the same time. It’s also a truly positive experience for everyone! If possible, while one or two performers make the speech, have the other performers move to the doors to hold buckets. Step 3: Prime the pump Individual donations at audience collection vary widely, ranging from $2 to $100. A great way to encourage larger gifts is to put a $20 and a $5 in each bucket before you begin. You can take them out again after the collection. HAVE A GREAT SPEECH!

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Please call us 416.975.0304 or 1.877.399.8392 toll free or email Sharon Tindyebwa at

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