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The Salvation Army is an international Christian denomination and social services organization, operating in 113 countries worldwide. In Canada, the Army’s operations comprise 500 individual registered charities with assets of over $1 billion, an annual operating budget of nearly $500 million, 900 commissioned officers (pastors), 10,000 employees, and thousands of volunteers, the Army is one of the largest charities in Canada.
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ROLE OVERVIEW Under the direct supervision of the National Director of Marketing and Communications (NDMC), the Marketing and Communication Coordinator will manage the day-to-day operations to promote engagement with the public and respond to queries about our work. Responsibilities Social Media: Responsible for The Salvation Army’s social media accounts that are targeted towards reaching the general public with the goal of increasing support for its social services and community and family services work. Post updates every day to Facebook and Twitter (as discussed with National Director of Marketing and Communications) and as appropriate to other accounts Ensure that we promote our corporate partners (as per agreements) and our national campaigns Research new processes and technologies to improve efficiency and meet industry best practices Monitor and track monthly statistics and changes and provide reports to leadership Maintain and design Social Media pages and ads (Facebook, Google, YouTube) and manage social media conversations and content Participate in communications team planning and project management activities Ensure all legal requirements and identity standards relating to social media are met Youth Marketing Plans: Identify, initiate, and enhance national marketing efforts to promote and strengthen the image of The Salvation Army within Canada and Bermuda. Develop marketing plans for reaching the youth demographic – conduct research, analyze the external environment, identify trends, and develop plans that include both strategies and tactics. Implement marketing plans, and develop tools and tactics that can be used both at Territorial Headquarters as well as the local level to attain the goal of raising awareness of The Salvation Army among a younger demographic Identify partnership opportunities and build relationships on a national level that help to promote The Salvation Army in this area of the market Develop opportunities for young people to engage with The Salvation Army beyond making donations, including, but not limited to, volunteer opportunities and social justice. Manage budgets for youth advertising and other youth marketing efforts: develop and monitor detailed budgets (i.e. revenues and expenses) and provide timely progress reports Promotion and Advertising – Youth Marketing: Develop and prepare marketing materials, including advertising and other promotional pieces targeted at a youth market Support the development and maintenance of presentation materials for the organization including tradeshow materials and Powerpoint presentations Collaborate with other members of PRD to develop visually-engaging content that tells a story Design and prepare for distribution e-marketing newsletters and related landing pages Use multi-media technical, creative and journalism skills to tell the stories of people, programs, and priorities of The Salvation Army in images and words Creatively employ techniques, standards and best practices to guide storytelling, monitor consistency, relevancy and technical quality of finished production Write accompanying stories as assigned National Race Director of the Santa Shuffle: Oversee the day-to-day operations of the national Santa Shuffle run Manage the national Santa Shuffle budget Ensure that the partnership with the Running Room is fostered Work alongside race directors to ensure all requirements of the event are followed As possible, work to secure additional national corporate sponsors Develop manual to assist race directors with promoting brand awareness and fundraising Coordination of national promotional materials (t-shirts and posters) and social media Other: Develop other (i.e. non-youth) marketing plans and implement as required Develop other (i.e. non-youth) promotion and advertising materials as required Assist divisions and local units with marketing initiatives as required In the absence of the National Director of Marketing and Communications, responsible for managing the marketing tasks and the day-to-day activities of this section of the Public Relations and Development Department Other tasks as assigned Qualifications Bachelor’s degree in Communications, Marketing, Public Affairs or other related discipline from an acredited program 5 years working experience in: writing, communications, web and social media in an organizational setting, Excellent working knowledge and experience in various software and reporting tools such as Microsoft Office Excellent communication skills (written and verbal) Previous non-profit experience an asset Bilingual (French / English) an asset ROLE COMPETENCIES AND ATTRIBUTES Demonstrated excellent organizational, problem-solving and analytical skills Outstanding time management skills and attention to detail Excellent project coordination skills and the ability to manage multiple priorities. Flexibility to adapt to changing priorities and to meet tight deadlines Ability to work effectively in a team environment Ability and willingness to learn Tact, diplomacy, negotiation skills and a commitment to customer service Positive, enthusiastic, solution-focused and will take initiative
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